Case Study: Breast Cancer Now exceeds lottery acquisition target with Torchbox

Breast Cancer Now exceeds lottery sign-up target by 140% with Torchbox

Torchbox partnered with Breast Cancer Now, a leading UK breast cancer charity, to help them acquire new players for their Pink Ribbon Lottery. The challenge was to meet an annual target of 1,320 new sign-ups amid difficulties in the paid media landscape, including Meta's advertising restrictions which hampered conversion tracking and campaign optimisation.

Torchbox implemented a multi-channel paid media strategy across Meta, Google Search, and Performance Max, while also adapting tracking methods to counter Meta's restrictions and refreshing campaign creative following a brand update. This solution enabled Breast Cancer Now to exceed its acquisition target two months early, securing 1,851 new players and achieving 140% of the goal. Torchbox's work also drove a 28.1% reduction in cost per acquisition compared to the previous year.

Breast Cancer Now