Case Study: Battersea Dogs and Cats Home boosts digital fundraising with Torchbox

Battersea Dogs and Cats Home cuts lottery CPA by 70% with Torchbox

Torchbox partnered with Battersea Dogs and Cats Home to address the challenge of making the charity's strong brand work harder in digital-first fundraising campaigns. Battersea needed to move beyond repurposing offline materials, seeking a more insights-based approach to create digital creative that converts while keeping pace with the evolving digital landscape.

The solution involved developing a long-term creative strategy with a test-and-learn approach across channels like lottery, legacies, and Christmas appeals. Torchbox implemented tailored creative concepts, platform-specific content, and data-driven optimizations. Results included a 70% reduction in cost per acquisition for lottery ads, record-high click-through rates, and for legacy campaigns, a click-through rate significantly above benchmark and a cost per acquisition 27% below target.

Battersea Dogs and Cats Home