Case Study: Art Fund helps visitors discover art and culture with Torchbox’s AI recommendations

Art Fund launches AI recommendations in weeks with Torchbox

Art Fund, a national fundraising charity for art, faced the challenge of helping its members and the public discover relevant museums, exhibitions, and events from a large and constantly changing catalogue. They partnered with the digital agency Torchbox to explore if AI could provide a more personalized way for people to discover art and culture.

Torchbox worked with Art Fund to rapidly develop an AI-powered conversational recommendation tool, moving from an initial workshop to a working public prototype in weeks. The solution, now in a pilot phase, aims to help users discover content more naturally. While consolidated user feedback is still being gathered, the project successfully built internal confidence and demonstrated how quickly a functional AI prototype can be developed and launched for testing.

Art Fund