Case Study: a US-based travel services company boosts B2B engagement by 45% with Toptal

US-based Travel Services Company boosts B2B engagement 45% with Toptal

A US-based travel services company partnered with Toptal to strengthen B2B marketing for its booking platform. The company faced a challenge with low visibility among travel advisors due to feature-focused messaging and inconsistent communications, which made it difficult to convey the platform's value.

Toptal implemented a solution-led content strategy and targeted email marketing campaigns. This new approach repositioned messaging around customer needs and built a LinkedIn presence from scratch. As a result, Toptal helped increase audience engagement by 45%, grow followers to over 1,500, and achieve email open rates of 42%.