Case Study: a US-based retail company reverses revenue decline with Toptal's multichannel marketing strategy

US-based Retail Company reverses revenue decline in 60 days with Toptal

Toptal was engaged by a US-based retail company that was experiencing a year-over-year revenue decline and rising customer acquisition costs. The client lacked visibility into which marketing channels were effective, making it difficult to allocate their budget for a profitable return. Toptal's growth marketing and performance marketing services were brought in to address this challenge.

Toptal implemented a multichannel marketing strategy across Google, Meta, and Bing, supported by a centralized reporting framework built with Google Analytics 4 and Looker Studio. This solution reversed the client's YoY revenue decline within just 60 days, leading to sustained monthly growth and the achievement of a record monthly revenue high. The new visibility into marketing performance also enabled the company to retain more call center staff and expand its product offerings.