Case Study: a U.S.-based nonprofit regional health system boosts online appointment bookings with Toptal

U.S.-based Nonprofit Regional Health System boosts online booking rates with Toptal

A U.S.-based nonprofit regional health system was facing challenges with its complex online appointment scheduling system, which caused patient confusion and booking errors. This led to an increased reliance on their telephone services. They engaged Toptal for custom software development and product design services to address the issue.

Toptal conducted user research and analysis to identify pain points before redesigning the UI to streamline the scheduling steps and reduce errors. As a result, the new interface significantly increased online booking rates by simplifying navigation. The improved system also reduced dependency on telephone bookings, which freed up resources and enhanced operational efficiency for the health system.