Case Study: a US-based luxury travel company improves global guide navigation and usability with Toptal

US-based Luxury Travel Company reduces guide pages and file size with Toptal

A US-based luxury travel company partnered with Toptal to address a challenge with its global product guide. The static document had become difficult to navigate and maintain, leading to outdated information and regional inconsistencies. This caused confusion among resellers, and some teams began creating their own versions, undermining the guide's role as a single source of truth.

Toptal applied UX principles to reorganize the guide's information architecture and developed an intuitive navigation system using Adobe InDesign. The solution streamlined the document, reducing its page count and file size while making it easier to update. The outcome was a simplified guide that global teams responded positively to, with the client specifically praising the improved navigation and the new framework's maintainability.