Case Study: US-based Gold Brokerage launches online sales with Toptal

US-based Gold Brokerage launches e-commerce store and drives $1M in sales with Toptal

A US-based gold brokerage partnered with Toptal to launch an e-commerce store. The client faced a major challenge due to complex tax rules across different US states and product categories, which existing off-the-shelf solutions could not efficiently support, adding cost and complexity.

Toptal developed a custom tax solution using PHP and built the e-commerce experience with WordPress and Elementor. This provided a faster path to market for the client's MVP, enabling the brokerage to successfully launch online sales and begin generating revenue while keeping implementation costs under control.