Case Study: a US-based freight tariff publisher boosts user engagement and sales with Toptal

US-based Freight Tariff Publisher boosts web contact form use by 250% with Toptal

A US-based freight tariff publisher collaborated with Toptal to update its website. The company's challenge was to modernize the site to improve navigation, refresh its content, and better represent its brand to enhance overall user engagement.

Toptal provided a solution that included a comprehensive website redesign, starting with research and wireframes before creating high-fidelity designs. They also developed new branding collateral like sales leaflets. The outcome was significantly increased user engagement, including a 250% rise in web contact form use, and the branding efforts helped boost sales for a main product by 30%.