Case Study: a US-based e-commerce retailer doubles organic clicks with Toptal unified search strategy

US-based E-commerce Retailer more than doubles organic clicks with Toptal

A US-based e-commerce retailer preparing to launch a new website faced a challenge as its SEO, development, and PR efforts were managed by separate teams without a unified strategy. To strengthen its search architecture and maintain momentum, the company turned to Toptal for growth marketing and SEO services.

Toptal implemented a unified organic growth strategy that coordinated priorities across all teams. This included mapping over 5,000 keywords by search intent to shape the new site's architecture and establishing structured data standards. As a result, Toptal helped the retailer more than double organic clicks on its existing site by 101% in under four months, while also dramatically increasing its AI-search visibility.