Case Study: a US-based digital marketing agency boosts ROAS and lowers CAC with Toptal

US-based Digital Marketing Agency scales 30 PPC campaigns with Toptal to boost ROAS and cut CAC

A US-based digital marketing agency was left short-handed when a senior team member took an extended leave, leaving them responsible for five high-budget client accounts and nearly 30 active PPC campaigns. To avoid disrupting performance, the agency needed to quickly find an experienced PPC specialist who could contribute immediately with minimal onboarding. They partnered with Toptal to address this challenge.

Toptal matched the agency with a paid search specialist who assumed immediate ownership of the client accounts. The specialist established a weekly optimization cadence and used AI to standardize reporting. As a result of the engagement with Toptal, the agency achieved a higher return on ad spend (ROAS), lower customer acquisition costs (CAC), and increased conversions across multiple campaigns.