Case Study: a US-based commercial real estate brokerage streamlines marketing production with Toptal

US-based Commercial Real Estate Brokerage streamlines $3M marketing operations with Toptal

A US-based commercial real estate brokerage was overwhelmed by a high volume of requests for marketing materials like brochures and one-pagers. Their email-based process made it difficult to track priorities, manage revisions, and handle a growing backlog. They partnered with Toptal to streamline this marketing production.

Toptal implemented a centralized, Notion-based workflow to automatically manage requests, providing visibility into priorities and project status. They combined design leadership with project management to rapidly produce on-brand collateral in Adobe InDesign. This solution enabled Toptal to reliably deliver a high volume of urgent materials on deadline, giving the brokerage greater workflow visibility and simplifying coordination.