Case Study: a US-based asset-management software provider uncovers $100M in new market potential with Toptal

US-based Asset-management Software Provider uncovers $100M in market potential with Toptal

A US-based asset-management software provider with over 50 employees was struggling to scale its business consistently. Its organic growth strategy was hindering its ability to target the right industries and penetrate high-value markets efficiently. The company turned to Toptal for growth strategy consulting to address this challenge.

Toptal conducted extensive market research, including 22 in-depth expert interviews, which uncovered critical gaps in the client's approach. They developed a structured six-pillar growth framework to guide scalable decision-making. As a result, Toptal helped the provider identify a previously unaddressed $100 million total addressable market, enabling sharper market-entry strategies and laying a foundation for sustainable, data-backed growth.