Case Study: The Coca-Cola Company achieves 250% CRM engagement boost with Toptal

The Coca-Cola Company boosts CRM engagement by 250% with Toptal

The Coca-Cola Company, a leading global food and beverage company, needed to modernize its systems and streamline procurement through a complex CRM selection and implementation process. They turned to vendor Toptal for expert support in navigating vendor selection and facilitating seamless data migration from legacy systems.

Toptal developed a tailored RFP and vendor evaluation, then created a detailed roadmap for integration with Microsoft Dynamics, Power Automate, and Power BI. This solution delivered a 250% increase in CRM user engagement and is projected to generate substantial cost savings over five years, while also laying groundwork for future innovations like Generative AI adoption.

The Coca-Cola Company