Case Study: Shape Health builds a scalable go-to-market engine with Toptal

Shape Health builds a scalable GTM engine with Toptal

Shape Health, a New Mexico-based health company, partnered with Toptal for marketing analytics and brand strategy consulting. The company had a strong mission but lacked a cohesive go-to-market foundation, with fragmented messaging, audiences, and analytics that made it difficult to generate demand or prepare for a scalable launch.

Toptal implemented a structured, three-phase go-to-market framework for Shape Health. This solution unified the brand and established a full-funnel analytics model, resulting in a complete, scalable marketing engine. The outcome was that Shape Health gained the ability to launch confidently with clearer decision-making and repeatable processes for generating demand, allowing them to operate without external dependency.