Case Study: ScienceBank nearly doubles web conversions with Toptal

ScienceBank nearly doubles web conversions with Toptal

ScienceBank, a life sciences platform, faced the challenge of reaching its niche research audience without in-house marketing expertise. They partnered with Toptal for growth marketing and social media marketing services to develop a referral-based growth plan to boost conversions and engagement.

Toptal implemented a data-driven solution involving user interviews to refine messaging and a high-impact referral outreach strategy using automation. This approach nearly doubled the website's conversion rate, increased LinkedIn engagement to five times the industry average, and achieved click-through rates four times higher than average, creating a scalable model for long-term growth.