Case Study: Proprietary Measurement Solutions achieves rapid, scalable path-to-purchase retail insights with Toptal

Proprietary Measurement Solutions - Customer Case Study

A brand-marketing leader with proprietary measurement tools engaged Toptal to develop a new way to gauge ad effectiveness by tracking the path-to-purchase using Bluetooth and Wi‑Fi to collect unique store-level consumer data — a concept with high potential but significant execution challenges.

Toptal leveraged its Bluetooth and Wi‑Fi expertise to build an automated, scalable MVP in two months, launched a retail-analytics platform that is already earning praise, and delivered results quickly enough to let the client focus resources on its other best-in-class measurement solutions.