Case Study: Pet Finder App achieves 20% boost in engagement and conversions with Toptal

Pet Finder App - Customer Case Study

The most popular pet-finder app engaged Toptal to refresh its “breed” section after a clunky interface created roadblocks for roughly 30% of users who relied on that feature. The goal was to improve discoverability and usability so more people could find and adopt the pets they wanted.

A Toptal designer ran a data-driven redesign—conducting discovery research, sketches, wireframes, user testing, and implementation—to create a simpler, more intuitive breed-discovery flow. The client expects a 20% lift in engagement and conversions and is already seeing adopters more easily find specific breeds and explore categories (e.g., medium-sized or hypoallergenic), leading to more successful adoptions—and more belly rubs.