Case Study: a Kuwait-based retail chain achieves smarter pricing for Saudi expansion with Toptal

Kuwait-based Retail Chain Expanding Into Saudi Arabia optimizes pricing across 210+ stores with Toptal

A Kuwait-based retail chain expanding into Saudi Arabia needed a data-driven pricing strategy to adapt to new market dynamics. Their challenge was the difference in consumer behavior and price sensitivity, as they lacked a structured approach to adjust prices. They engaged Toptal for pricing consulting and data science services.

Toptal developed an elasticity-based framework, analyzing pricing data using Python and Excel from over 210 stores. This provided a model for targeted price adjustments. The solution enabled informed pricing decision-making and supported a stronger market entry into Saudi Arabia, positioning the company for sustainable growth.