Case Study: Kraft Heinz achieves its first successful D2C launch with Toptal

Kraft Heinz achieves first successful D2C launch and major cost savings with Toptal

Toptal partnered with The Kraft Heinz Company, a global food and beverage leader, to address the challenge of launching a direct-to-consumer (D2C) channel for its Gevalia coffee brand. Amid rising competition, Kraft Heinz needed strategic expertise to build a scalable D2C strategy that could align customer experience, fulfillment, and costs.

Toptal's solution involved developing a comprehensive D2C roadmap and designing an operational ecosystem, including a versatile tech stack. This resulted in Kraft Heinz's first successful D2C launch for Gevalia, achieving direct consumer engagement and generating significant cost savings through owned data collection and a reduced reliance on third-party data and retail intermediaries.

Kraft Heinz