Case Study: a journalism startup achieves a $50 million valuation and 2x faster news coverage with Toptal

Journalism Startup secures $50 million valuation with Toptal

The customer, a journalism startup, sought to revolutionize the industry with an automatic editorial software and journalism platform but lacked a flexible expert team to scale their pioneering plan. They engaged Toptal for product development consulting and enterprise software development services to tackle this challenge.

Toptal assembled a team that built a powerful cross-platform application hosted on Microsoft Azure, which included a complex rules engine and a submission platform. This solution allowed the startup to source news from over 1,400 journalists and reduce manual editing time, enabling news coverage that was twice as fast. The efforts by Toptal also helped pivot the business model, securing a $50 million valuation at launch.