Case Study: Israel-based Manufacturing Software Company streamlines multilingual content management with Toptal

Israel-based Manufacturing Software Company streamlines content management across 150+ pages with Toptal

An Israel-based manufacturing software company faced challenges with its legacy TYPO3 CMS, which included complex multilingual content, fragmented pages, and unreliable Salesforce integrations. These issues slowed down content updates and reduced the company's global online visibility. They partnered with Toptal for WordPress development and migration services to address these inefficiencies.

Toptal developed a custom WP-CLI migration framework to automatically transfer the multilingual content to WordPress while preserving SEO and site structure. They also built a new component system and a custom plugin to seamlessly route multilingual form data directly to Salesforce. As a result, the marketing team gained full autonomy to manage over 150 pages without developer support, significantly reducing update times. Multilingual SEO optimizations also improved international discoverability, boosting engagement across global markets.