Case Study: CPG Company enables parents to monitor baby development with Toptal

Innovative end-to-end app enables parents to monitor their baby's development

Toptal partnered with a client to develop an innovative app that enables parents to monitor their baby’s development against accepted age-specific milestones. The client’s internal innovation team had the concept but lacked the in-house front-end expertise and resources to build the complex, interactive experience.

Toptal delivered an end-to-end proof of concept featuring child-friendly games that double as cognitive assessments, then helped the client move the app into production. The app helps differentiate the client in a crowded market by identifying developmental or nutritional issues that can be addressed with the right formula and is especially valuable in regions where proper nutrition is scarce.