Case Study: Global Pet Care Company achieves unified customer experiences and up to $320M growth with Toptal

Global Pet Care Company aligns D2C brands with Toptal to support up to $320M in growth

The customer, a global pet care company, faced the challenge of falling behind competitors due to its many brands and inconsistent digital customer experiences. The company engaged Toptal for strategy consulting and UX research services to create a unified vision and roadmap for its direct-to-consumer brands.

Toptal quickly gathered extensive research from stakeholders and pet owners, which was used to redefine the ideal customer journey. The solution included conducting a visioning workshop and crafting a unified strategy, leading to aligned experiences across a dozen brands. This work supported the adoption of a five-year growth plan, enabling the company to realize up to $320 million in growth.