Case Study: a global food and beverage company unlocks marketing insights with Toptal’s agentic AI platform

Global Food and Beverage Company launches AI marketing insights platform with Toptal for 100,000+ employees

A global food and beverage company producing snacks and drinks was struggling to derive insights from complex retail media datasets. Their marketing teams' reliance on specialized SQL queries limited access to valuable information and significantly slowed down their decision-making processes. They partnered with Toptal for artificial intelligence services to address this challenge.

Toptal deployed a team to develop a modular, agentic AI platform that translates natural-language questions into SQL queries. This solution enabled the marketing teams to retrieve insights through conversational queries without writing code. The phase 1 query agent was launched on an accelerated timeline, establishing a production-ready foundation for the company to expand the platform toward an automated marketing decision engine.