Case Study: A global beverage company achieves a scalable World Cup e-commerce UX with Toptal

Global Beverage Company builds World Cup e-commerce UX with Toptal for a $63B enterprise

A global beverage company engaged Toptal for its UX/UI design services to tackle a major challenge. The client needed to design an engaging e-commerce experience from scratch for a retail partner’s high-profile World Cup promotional campaign, translating business goals into defined user journeys and establishing a scalable design process.

Toptal implemented an end-to-end UX strategy, owning the entire design process from discovery and competitive research through to wireframing. Their agile, user-centered approach delivered a complete UX foundation, including user research, personas, journey maps, and wireframes. This gave the retail partner the confidence to execute, aligning customer experience with business goals, reducing development ambiguity, and improving cross-functional collaboration for the campaign.