Case Study: a Germany-based global food delivery platform scales organic partner acquisition with Toptal

Germany-based Global Food Delivery Platform scales organic partner acquisition across 15 markets with Toptal

A Germany-based global food delivery platform partnered with Toptal to overcome its heavy reliance on paid acquisition channels for recruiting restaurant and merchant partners. The client faced challenges with technical SEO issues and lacked a consistent, scalable content strategy to reach prospects organically across its various international markets.

Toptal developed an interconnected organic acquisition strategy, which included addressing technical SEO problems and using Python automation to scale content across 15 markets. This solution successfully generated new organic leads from search, recovered blog traffic, and provided the platform with a repeatable framework for measurable expansion into new markets.