Case Study: Fortune 500 media company transforms AR/VR content creation with Toptal

Fortune 500 media company accelerates AR/VR content creation for 8000+ employees with Toptal

The customer, a Fortune 500 media company, struggled with vague project definitions, frequent team changes, and a shortage of specialized resources needed to promote 5G through AR experiences. To overcome this challenge, they engaged Toptal for custom software development and augmented reality services.

Toptal implemented a squad-based model, assembling versatile professionals who co-developed a software developer kit for AR and built a 3D asset pipeline. This approach improved project management and team stability. The user-friendly tools they created significantly reduced the learning curve for creators and accelerated the production of immersive content, enabling efficient project completion.