Case Study: a leading global food and beverage company boosts digital marketing ROI with Toptal

Fortune 500 Food company calculates CLV for the first time with Toptal

The customer, a Fortune 500 food company, lacked a dedicated analytics team, which hindered its ability to calculate customer lifetime value and optimize its digital marketing budget. Toptal provided data science and marketing analytics consulting services to address this challenge.

Toptal assembled a specialized analytics team that implemented advanced forecasting methods, including linear regression and machine learning models. This solution enabled the company to calculate CLV accurately for the first time and optimize its marketing spend in real time, resulting in improved budget allocation and boosted campaign performance.