Case Study: Edible recovers lost organic traffic with Toptal's SEO overhaul

Edible recovers 40% site traffic loss with Toptal

The customer, Edible, a retailer with over 3,000 employees, experienced a severe 40% loss in organic site traffic following a front-end migration to React. They engaged Toptal's SEO audit services to find an innovative solution to recover this lost performance and boost their site.

Toptal implemented a comprehensive SEO diagnostic and delivered a customized recovery plan with over 100 recommendations. This strategic overhaul from Toptal positioned Edible for long-term SEO success and is projected to restore and boost their organic site traffic.

Edible