Case Study: CPG Multinational Company achieves optimized pop-up placement for DTC rollout with Toptal

CPG Multinational Company - Customer Case Study

A multinational consumer packaged goods company was preparing a direct-to-consumer roll-out of pop-up food outlets, aiming to place booths around large gatherings and seasonal events. The challenge was to move beyond siloed, geography-specific proposals and create a normalized, holistic plan to guide placement and investment decisions across markets.

A Toptal finance expert synthesized the various teams’ data and recommendations, refining implementation models after analyzing traffic patterns around major city transport hubs. The result was a cohesive, cross-geography plan that leveraged economies of scale and enabled the client to optimize vendor booth locations for rush hours and peak seasons.