Case Study: Corpay increases prospect calls with Toptal brand identity and web design

Corpay produces over 50 landing pages in Q1 with Toptal

Corpay, a US-based financial services software company, partnered with Toptal for brand design services. The company had strong fraud-prevention technology, but its outdated visual identity, lack of a brand guide, and incohesive sales materials were undermining trust with potential financial institution clients before sales conversations could even begin.

Toptal developed a unified brand identity and cohesive digital experience, creating a visual system designed to convey precision and credibility. After implementing Toptal's redesigned materials, Corpay saw an immediate increase in prospect calls, indicating the new authoritative presentation resonated with its audience. The project also provided a scalable brand foundation for future growth.