Case Study: Colgate-Palmolive achieves rapid UX/UI turnaround with Toptal

Colgate-Palmolive maintains promotional edge with Toptal’s 33,000+-employee support

Colgate-Palmolive, a global consumer packaged goods company, faced a challenge in the digital sales space. They needed to react immediately to the latest consumer trends to maintain a promotional edge but lacked the in-house capacity to implement the necessary UX and UI changes within the required short time frames.

Toptal provided the solution by rapidly deploying expert designers and developers from its talent pool. This allowed Colgate-Palmolive to overhaul its email and web templates for various promotions quickly and effectively. As a result of Toptal's light-speed turnaround, the client could now react to trending data in real time, ensuring their legacy brands remained relevant with fresh, in-the-moment branding for all consumer outreach.

Colgate-Palmolive