Case Study: Fortune 100 telecom giant achieves an industry-leading immersive XR platform and millions of users with Toptal

An immersive XR platform cements a telecom giant as a leader in innovation

A Fortune 100 telecom giant set out to create a bold new immersive XR offering for advertising and branded content but lacked the specialized in-house skills to execute the initiative. Faced with the need to move quickly and scale across platforms, the company needed an external partner to build and launch the capability.

Toptal provided a 20-person team that built a proof of concept and launched the new XR platform in nine months, integrating 3D, AR, and VR across iOS, Android, and web. The platform now supports thousands of new pieces of content used by millions of end users, enabling brands to add immersive experiences at scale and cementing the client’s reputation as a telecom innovation leader.