Case Study: a Fortune 100 company achieves immersive XR innovation at scale with Toptal

An immersive XR platform cements a telecom giant as a leader in innovation

A Fortune 100 company sought to develop a new immersive XR offering for advertising and branded content but lacked the in-house team with the specialized skills required for such an ambitious project. They turned to Toptal to help them overcome this challenge.

Toptal assembled a team of 20 experts who built a proof of concept and successfully launched the new cross-platform XR capability in only nine months. The solution enabled the creation of thousands of new content pieces, which are now regularly accessed by millions of users. This allowed brands to integrate immersive experiences at scale and cemented the telecom giant's position as a leader in innovation.