Case Study: a UK-based oral care brand achieves simpler subscription management with Toptal

A UK-based oral care brand cuts subscription complexity in 3 weeks with Toptal

A UK-based oral care brand selling refillable toothpaste partnered with Toptal to overcome a challenge with its Shopify store. The client's existing system lacked the flexibility to manage recurring orders effectively through Recharge, preventing them from consolidating monthly subscriptions into single shipments to reduce costs and environmental impact.

Toptal developed a custom Shopify Plus solution using Ruby on Rails middleware and Shopify webhooks. This new system automatically grouped recurring orders for monthly delivery. The implementation was completed in just three weeks, simplifying subscription management for customers, helping them qualify for free shipping, and reducing the number of separate shipments required.