Case Study: Major Sports Company achieves rapid 10-month site relaunch and enhanced fan streaming with Toptal

A major sports league nets a better experience for avid fans

A preeminent sports league faced a sudden challenge at the start of the COVID-19 pandemic: its existing website could not support a homebound audience, so the league commissioned a relaunch to deliver richer content and a more reliable digital experience for fans.

Toptal rebuilt the platform from scratch—creating a scalable CMS back end, optimizing the CDN, and integrating with Apple TV and Roku—while the front-end team tested media assets, improved site management, and migrated content plus 16 million user registrations and subscriptions. Completed in 10 months instead of the typical 18–24, the relaunch made it far easier to store, upload, and deliver media to hundreds of thousands of viewers and ensured fans could engage with their teams on opening day from home.