Case Study: a global media and information organization launches a custom e-commerce marketplace with Toptal

A global media and information organization launches a custom e-commerce marketplace with Toptal and 22,000+ employees

The customer, a global media and information organization, was struggling with a legacy e-commerce platform that could not manage multiple retailers, complex commissions, or inventory synchronization. After a previous agency failed to deliver, they brought in Toptal for custom software development to build a more flexible marketplace solution.

Toptal engineers rebuilt the platform using Magento Cloud and React, developing custom functionality to manage commissions and payouts. They integrated third-party systems like Shopify and Stripe Connect to synchronize product and payment data. As a result, Toptal successfully launched a stable, responsive marketplace with automated processes that streamlined operations and reduced manual work.