Case Study: Mitchell Crane increases form completions with TopSpot Internet Marketing

Mitchell Crane - Customer Case Study

Mitchell Crane, a worldwide supplier of new after-market replacement crane parts and used parts and components, worked with TopSpot Internet Marketing after its website failed to reflect the full scope of its services and was costing the company business opportunities. TopSpot was brought in to deliver a responsive website redesign along with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics services.

TopSpot Internet Marketing built a responsive site with SEO as the foundation, restructuring the sitemap around core products and services and adding industry-specific and product-specific content. The PPC program launched shortly after the new site went live and focused on high profit margin products. Over the first five months after launch, form completions increased 1500%, mobile and tablet traffic rose 292.57%, organic traffic increased 187.12%, and overall traffic grew 147.99%.

Mitchell Crane