Case Study: Wolf & Badger boosts independent brand revenue with Topsort retail media

Wolf & Badger drives £1.3M in attributed revenue with Topsort

Wolf & Badger, a curated marketplace for independent brands, faced the challenge of helping its 800+ fashion and lifestyle brands increase visibility during the busy Q4 season without resorting to a pay-to-win model that would disrupt the customer experience. They partnered with vendor Topsort to implement a retail media solution using sponsored listings and a modern auction system.

Topsort's solution utilized a second-price auction and a unified quality scoring framework that ranked ads based on relevance and bid value. This allowed brands of all sizes to compete effectively. The program generated £1.3M in attributed revenue and achieved an average ROAS of 3.9x, empowering independent brands and proving that retail media can be a sustainable growth engine for the entire marketplace ecosystem.

Wolf & Badger