Case Study: Cencosud Homecenter achieves 5× active vendor growth with Topsort

Sodimac Homecenter drives 5× active vendor growth with Topsort

Sodimac Homecenter, a major home improvement retailer and part of the Cencosud conglomerate, faced challenges scaling its retail media unit due to an inflexible fixed-price advertising model, inefficient manual processes, and difficulty integrating solutions across multiple regions. To address these limitations and better leverage its first-party data, the company partnered with Topsort.

Topsort implemented its BIDLESS™ Retail Media Solution, providing an auction-based advertising platform with self-service tools, real-time reporting, and auto-bidding technology. This solution delivered outstanding results for Sodimac Homecenter, including a 5x growth in active vendors, a 30% month-over-month growth in ad spend, 1 million products actively promoted, and a 60% reduction in manual processes, freeing up resources for strategic initiatives.

Sodimac Homecenter