Case Study: Magalu achieves 530% click growth with Topsort

Magalu grows clicks 530% with Topsort

Magalu, a leading retailer in Brazil, sought to evolve its retail media operation with a more robust platform to provide the scale and agility needed for growth. The challenge was heightened by the need to complete the implementation with vendor Topsort in record time just before Black Friday 2024.

Topsort worked as a strategic partner to implement its solution, migrating over 3,000 advertisers in one month. The results were immediate, with Magalu Ads recording triple-digit revenue growth. A specific furniture brand saw a 530% increase in clicks and a 156% increase in revenue during Black Friday. Topsort also enabled a direct integration with Google Ads, which onboarded 950 sellers and achieved a ROAS of 6.7x.

Magalu