Case Study: Liverpool launches a scalable retail media network with Topsort

Liverpool launches retail media network with Topsort to scale seller growth and ad revenue

Liverpool, a major department store chain in Mexico, sought to launch a retail media network to unlock a new revenue stream and provide better advertising opportunities for its brands. Their key challenges included managing a growing number of ad campaigns with limited customization and needing a scalable solution to keep pace with the expanding retail media landscape in Latin America. They partnered with Topsort to build a flexible and custom-built retail media platform.

Topsort implemented its API-driven retail media infrastructure for Liverpool, featuring real-time reporting, self-service capabilities for sellers, and an auto-bidding system. This solution empowered sellers to independently manage and optimize their ad campaigns. As a result, Liverpool achieved easy scalability for its platform and provided sellers with the tools to optimize their ad spend and increase conversions, transforming its advertising ecosystem.

Liverpool