Case Study: Sodimac Homecenter achieves 6.4× ROAS with Topsort

How the Home Goods Retailer Sodimac Scaled from Fixed Prices to Auction-First With Topsort

Sodimac Homecenter, Latin America’s home improvement leader, wanted to move beyond a fixed-price ad model that required heavy manual effort for campaign management, optimization, and reporting. To launch a more scalable and transparent retail media business, Sodimac partnered with Topsort to introduce auction-based sponsored listings and a self-service ad experience.

With Topsort’s AI-first retail media infrastructure, including auto-bidding, real-time reporting, and self-serve campaign tools, Sodimac rapidly scaled its ad platform from fewer than 10 brands to 100+ in five months. The program delivered 6.4× ROAS, 95M sponsored product impressions, 33% year-over-year ad spend growth, and over 1,500 auction-based campaigns, helping sellers achieve stronger performance and higher transparency.

Sodimac Homecenter

Santiago Barrios

Head of Analytics