Case Study: Glovo scales ad monetization with Topsort’s flexible API ad platform

How Glovo, a Super App Company, Built an AI-driven Ad Platform with Topsort APIs

Glovo, the global delivery platform, wanted to monetize its app with a flexible retail media solution that could support fast rollout, customization, and sophisticated auction mechanics. To do this, it evaluated partners and chose Topsort, using its API-based campaign and ad infrastructure to launch Sponsored Listings and other ad products.

With Topsort, Glovo launched auction-based ads in under three weeks and began testing with about 20 vendors before scaling rapidly. The results were strong: Glovo reached 1,000+ active vendors in under three months, supported 5,000+ ad campaigns, achieved 5x+ ROAS and around 40% ad conversion rates, and saw daily ad spend grow by 35x.

Glovo

Rory O'Rourke

Head of Adtech Product