Case Study: Hershey’s boosts marketplace ad ROI and sales with Topsort

Hershey’s boosts ad revenue 80% with Topsort

Hershey's, a leading global chocolate brand, sought to enhance its e-commerce performance and maximize conversions for its strategic products in marketplaces. To meet this data-driven challenge, Hershey's leveraged the Retail Media solutions from Topsort's Ad Network, Toppie.

With Topsort's technology and strategic support, Hershey's launched intelligent campaigns that carefully selected products and allocated budget for maximum ROI. The results were significant, including an 80% increase in ad revenue and a 6.2x return on ad spend (ROAS), with high-cocoa premium products like Special Dark Chocolate driving the strongest engagement and conversions.

Hershey’s