Case Study: H-E-B grows ad spend and cuts CPC with Topsort

H-E-B grows ad spend 82.6% while cutting CPC 30.2% with Topsort

H-E-B, a major supermarket chain, faced the challenge of scaling its retail media business beyond manual processes. The company had high advertiser demand but lacked the automated infrastructure to provide performance visibility and optimization, preventing it from turning media into a predictable revenue stream. Partnering with Topsort, H-E-B sought a solution that could integrate quickly with its existing commerce stack.

Topsort implemented its T-Platform retail media solution, deploying sponsored products across H-E-B's digital commerce surfaces. The outcome-based auction model prioritized relevant ads, and self-serve reporting gave advertisers clear visibility. As a result, H-E-B grew its advertiser media spend by 82.6% while cutting the average cost per click by 30.2%. The solution also drove increases in attributed sales and conversion rates, creating a scalable, self-improving growth channel for the retailer.

H-E-B