Case Study: Farmatodo achieves scalable retail media growth with Topsort

Farmatodo boosts promoted sales 37.2% with Topsort

Farmatodo, a major pharmacy and retail chain in Colombia, faced challenges in scaling its advertising operations due to manual processes, a lack of transparency for its brand advertisers, and overall campaign inefficiency. To overcome this, they partnered with vendor Topsort to implement a modern retail media platform.

Using Topsort's low-code infrastructure, Farmatodo launched a programmatic advertising solution featuring sponsored listings and auto-bidding technology in just two weeks. This resulted in a 37.2% increase in promoted sales, generating $2M in additional revenue, and a 4.1x average return on ad spend. The vendor's solution also drove a 160% increase in ad spend while decreasing the cost per click by 59.8%.

Farmatodo