Case Study: falabella.com achieves double-digit ROAS and CTR improvements with Topsort

falabella.com boosts ROAS and CTR with Topsort

Falabella, one of the largest retailers in Latin America, faced the challenge of scaling its retail media unit, Fmedia, across its extensive omnichannel ecosystem. The company needed modern infrastructure to transform growing advertiser demand into a more scalable, transparent, and measurable advertising business that could efficiently manage millions of SKUs across multiple markets. To address this, Falabella turned to vendor Topsort for its AI-native, auction-based retail media platform.

By implementing Topsort's full-stack infrastructure, Falabella gained access to auction-based advertising, AI-powered optimization, and improved audience targeting using first-party data. The solution delivered significant results, including double-digit improvements in key metrics like Return on Ad Spend (ROAS) and Click-Through Rate (CTR). The migration with Topsort provided a more scalable foundation for Fmedia, enabling enhanced performance and transparency for advertisers.

falabella.com