Case Study: Concha y Toro achieves 10.3x ROAS with Topsort

Concha y Toro achieves 10.3x ROAS with Topsort

Concha y Toro, a major Chilean winery, sought to boost the profitability of its e-commerce through a more efficient retail media strategy. Their challenge was to increase visibility for premium products and maximize conversions with an optimized investment. They turned to the vendor Topsort and utilized its Toppie Ad Network.

The solution involved a data-driven campaign managed by Topsort's partner agency, leveraging AI-optimized segmentation and real-time analytics. The results were impressive, with the campaign achieving an 11.4% conversion rate and an average ROAS of 7.2x. Notably, the Cabernet Sauvignon line reached a 10.3x ROAS, and seven strategic products generated over 70% of the campaign's revenue.

Concha y Toro